Introduction to Loyalty

The Loyalty subsystem of the Portal provides a way to reward regular customers in your business. Members accrue points for each transaction that they make, and can redeem their earned points for cash or items. Loyalty allows the Company to monitor customer spending habits and to target them in advertising and promotional campaigns according to those trends. The Portal's Loyalty system even has a tipping competition to further increase customer excitement about your Company! In this section of the Zen Global Marketing Help system, we will investigate Loyalty in great detail.

This section of the help system involves the Loyalty Menu. The Loyalty Menu can be opened by selecting Menus, Customer, Services and Loyalty from the Navigation Menu.

We will discuss the Loyalty subsystem in the following tutorials:

• Card Types

• Events

• Member Groups

• Member Maintenance

• Card Maintenance

• Jackpot Prize Maintenance

• Loyalty Reports

• Loyalty Vouchers

• Footy Tipping Competitions

• Filters and Attachments in Loyalty

• Mail, SMS and Email Out

• Loyalty From a PDT Unit

The final tutorial in this series will discuss the new HTML Editor that is used to create HTML emails in the Loyalty subsystem.