The Marketing subsystem of the Portal provides functionality to create surveys for your customers. Your customers access the surveys by logging into the Portal and provide answers online. This process builds knowledge upon which you can tailor advertising and promotional campaigns designed to entice the customers back for return business to your Company. In this section of the Zen Global Help system we will investigate the Portal's Marketing system and describe how it can be used to boost your business.

 

This section of the help system is concerned with the Marketing Menu. The Marketing Menu can be opened by selecting Menus, Customer, Services and Marketing from the Navigation Menu.

 

 

We will discuss the Marketing operations of the Portal in the following tutorials: